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Three ways to increase innovation ROI

The art of disciplined investing.

Bruno Pešec
Bruno Pešec
Three ways to increase innovation ROI

Three practices for reducing risk of investing, improving success odds, and increasing return on investments in corporate innovation:

  1. Focus on opportunities with sizable upside.
  2. Control expenses & investments through dedicated innovation budget and metered funding (i.e., release funds in tranches).
  3. Measure innovation at different levels: strategic (portfolio), managerial (funnel), and operational (speed of learning and traction).

Apply the above together for best results.

InnovationStrategyLeadershipMetrics

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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