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The 3 A's of innovation accounting metrics

Actionable, accessible, and auditable.

Bruno Pešec
Bruno Pešec
The 3 A's of innovation accounting metrics

Here's a lesson worth repeating ad infinitum.

All metrics should be :

  • Actionable (clear cause and effect),
  • Accessible (simple, intelligible, reachable), and
  • Auditable (verifiable and credible).

Now go and design your own innovation metrics.

MetricsInnovation

Bruno Pešec

€1B in new revenue. €28B in new markets. One focus: profitable innovation.

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