Raising awareness is more important than you might think

Don't discount raising awareness. Becoming more aware of your surroundings—how things are—and of how things should and could be is an important step towards betterment.

Very rarely have I met people who are deliberately incompetent or failing at their job. And sometimes people succeed despite their poor practices.

Pointing out what is amiss has often been enough to create change for the better. When you become aware of an issue, then you can take thoughtful action, and change things around.

That's why I write so much on mistakes and errors I observe in my work with innovators and executives. Given that I've written hundreds of posts, one might think I have a thing for mistakes...

Either way, here are my best posts to raise your awareness regarding innovation, strategy, and decision making mistakes.