On informed innovation decisions

When it comes to corporate innovation, one of the key questions for every initiative is "is it worth investing in this idea?" In the initial maturity stages everything revolves around answering this question.

Initial filters should allow us to go from "we don't know" to "we don't know, but it sounds promising and is aligned with our strategic direction" with little to no effort. From then on we should focus on quantifying the opportunity and validating the demand.

This is most often best done through a series of experiments, during which we approach different questions, assumptions, and hypotheses with critical lens, and try to get trustworthy answers.

That is how we ensure our decisions are backed on data, instead merely on "feeling" and "vibe."