Skip to content

No problems is a problem

Don't let them get away!

Bruno Pešec
Bruno Pešec
1 min read
No problems is a problem

Customers with problems, frustrations, and strong opinions are good news. We can talk with them, observe their actions, and then find ways to help them accomplish their jobs easier, quicker, and cheaper.

But what about customers who are entirely satisfied, and never or rarely complain?

They might be oblivious of the "better way" to satisfy their needs, or perhaps they aren't inconvenienced enough with their current solutions, or perchance they are so set in their ways they cannot even begin to imagine a different, better way.

Although none of the above means they wouldn't be interested in the "better" offer, it does signal that some education efforts will need to be undertaken. And those cost. And introduce additional risks.

Customers who are painfully aware of how poorly their needs are met are much more likely to pull new, innovation solutions. They make for great early adopters. Even better, they can help sway the indecisive, nominally satisfied customers to try out this new, "better" offering.

Be happy with customers bringing forth problems, for they are kernels of valuable ideas.

InnovationEntrepreneurship

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments


Related Posts

Members Public

The Puzzle Episode 29

What does your favourite product reveal about you?

The Puzzle Episode 29
Members Public

Wednesday Innovation Q&A with Bruno

How do we provide the space, tooling and methodologies for innovation to teams?

Wednesday Innovation Q&A with Bruno
Members Public

Kayfabe

Intentionally unreal.

Kayfabe