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Isaak Tsalicoglou and Bruno Pešec pull the curtain on innovation

Tales from the trenches.

Bruno Pešec
Bruno Pešec
1 min read
Isaak Tsalicoglou and Bruno Pešec pull the curtain on innovation

Is everything novel an "innovation" or are we fooling ourselves?

Is "innovation by recombination" a "lesser form" of innovation?

Do these questions even matter?

Yes, they matter a lot, especially for corporate innovation.

That's why I often repeat the importance of having a shared definition of innovation with the organisation.

My preferred definition of innovation is something new (to customer and innovator) that creates value (for the customer and innovator).

"Just" being new, but no value = invention, no innovation.

A great majority of people want to be in charge of "sexy" forms innovation.

Radical! Disruptive! Transformational!

At the same time, the "less glorious" work incremental and adjacent forms of innovation doesn't get done.

Funnily enough, incremental innovation outperforms radical innovation when it comes to business and product outcomes.

Last Friday I sat down with Isaak Tsalicoglou, an innovator and entrepreneur with rich experience, to discuss the above two questions.

We decided to hit record at the spur of the moment, since we thought there might be others who share our interest in innovation.

Audio recording

You can listen to our conversation using the player below:

Isaak Tsalicoglou and Bruno Pešec pull the curtain on innovation

Video recording

For superior experience, you can watch our conversation using the player below:

Alternatively, you can watch it on Vimeo.


Copyright © Isaak Tsalicoglou and Bruno Pešec, 2023. All rights reserved.


Don't hesitate to reach out.


Bruno Pešec

I help business leaders innovate profitably at scale.


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