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How to get management buy-in for your idea

Build trust, explain urgency, and communicate value.

Bruno Pešec
Bruno Pešec
1 min read
How to get management buy-in for your idea

As I wrote before, "lack of budget" is most often an issue of priority, not funds.

In order to get attention, you will have to build trust, explain urgency, and communicate value:

  • Trust. Who are you and why should they trust you? Where is your idea coming from?
  • Urgency. Why this idea, now? What might happen if we don't act on it immediately? What might happen if the idea is ignored?
  • Benefit. What would this idea mean to our business? Our customers? Our ecosystem?

Read the following two articles for even more advice on getting buy-in for your idea:

How to ensure your corporate innovation initiative stands a chance
Alignment, communication, and commitment.
Get your idea funded by questioning power dynamics
How can intrapreneurs leverage decision making, agenda setting, and management of meaning?

Bruno Pešec

I help business leaders innovate profitably at scale.


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