How to get management buy-in for your idea
Build trust, explain urgency, and communicate value.
As I wrote before, "lack of budget" is most often an issue of priority, not funds.
In order to get attention, you will have to build trust, explain urgency, and communicate value:
- Trust. Who are you and why should they trust you? Where is your idea coming from?
- Urgency. Why this idea, now? What might happen if we don't act on it immediately? What might happen if the idea is ignored?
- Benefit. What would this idea mean to our business? Our customers? Our ecosystem?
Read the following two articles for even more advice on getting buy-in for your idea:
How to ensure your corporate innovation initiative stands a chance
Alignment, communication, and commitment.
Bruno Pešec
Get your idea funded by questioning power dynamics
How can intrapreneurs leverage decision making, agenda setting, and management of meaning?
Bruno Pešec
Bruno Unfiltered
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