As I wrote before, "lack of budget" is most often an issue of priority, not funds.
In order to get attention, you will have to build trust, explain urgency, and communicate value:
- Trust. Who are you and why should they trust you? Where is your idea coming from?
- Urgency. Why this idea, now? What might happen if we don't act on it immediately? What might happen if the idea is ignored?
- Benefit. What would this idea mean to our business? Our customers? Our ecosystem?
Read the following two articles for even more advice on getting buy-in for your idea:
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