Skip to content

How to get management buy-in for your idea

Build trust, explain urgency, and communicate value.

Bruno Pešec
Bruno Pešec
1 min read
How to get management buy-in for your idea

As I wrote before, "lack of budget" is most often an issue of priority, not funds.

In order to get attention, you will have to build trust, explain urgency, and communicate value:

  • Trust. Who are you and why should they trust you? Where is your idea coming from?
  • Urgency. Why this idea, now? What might happen if we don't act on it immediately? What might happen if the idea is ignored?
  • Benefit. What would this idea mean to our business? Our customers? Our ecosystem?

Read the following two articles for even more advice on getting buy-in for your idea:

How to ensure your corporate innovation initiative stands a chance
Alignment, communication, and commitment.
Get your idea funded by questioning power dynamics
How can intrapreneurs leverage decision making, agenda setting, and management of meaning?
InnovationLeadership

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments


Related Posts

Members Public

Know who matters

Not all feedback is equal.

Know who matters
Members Public

The human premium

On value.

The human premium
Members Public

Wednesday Innovation Q&A with Bruno

How can we overcome capital, capacity and culture constraints to reliably execute projects as an ambidextrous company?

Wednesday Innovation Q&A with Bruno