How to get management buy-in for your idea
Build trust, explain urgency, and communicate value.
![How to get management buy-in for your idea](/content/images/size/w1460/2022/02/How-to-get-management-buy-in-for-your-idea.jpg)
As I wrote before, "lack of budget" is most often an issue of priority, not funds.
In order to get attention, you will have to build trust, explain urgency, and communicate value:
- Trust. Who are you and why should they trust you? Where is your idea coming from?
- Urgency. Why this idea, now? What might happen if we don't act on it immediately? What might happen if the idea is ignored?
- Benefit. What would this idea mean to our business? Our customers? Our ecosystem?
Read the following two articles for even more advice on getting buy-in for your idea:
How to ensure your corporate innovation initiative stands a chance
Alignment, communication, and commitment.
![](https://www.pesec.no/content/images/2021/06/How-to-ensure-your-corporate-innovation-initiative-stands-a-chance.jpg)
Get your idea funded by questioning power dynamics
How can intrapreneurs leverage decision making, agenda setting, and management of meaning?
![](https://www.pesec.no/content/images/2020/04/volodymyr-hryshchenko-inI8GnmS190-unsplash-1.jpg)
Bruno Unfiltered
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