How far are you ready to go to develop your idea?
Most promising Norwegian founders and their startups in the first cohort by Founder Institute Norway.

How far are you ready to go to develop your idea into a sustainable business?
This year I partnered with Dimitris Polychronopoulos and Alex Hsi to bring the Founder Institute to Norway, world’s premier idea-stage accelerator and startup launch program. For aspiring and idea-stage entrepreneurs up to the challenge, our comprehensive step-by-step program provides the structure, mentor feedback, global network of entrepreneurs, and lifetime of support needed to start an enduring company. In addition, the Founder Institute is the only program of its kind that focuses on people versus ideas, accepts founders with day jobs, and shares equity with all participants.
We started with 30 aspiring Founders taking the challenge to take their idea from imagination to reality. After weeks of demanding work and idea review session, we came down to 9 aspiring Founders.
This Wednesday the Founders faced the second major test in the program. They presented their progress to a panel of experienced entrepreneurs and CEOs for a detailed review of the progress to date. Afterward, they’ve received feedback on how to improve and refine, both their business as well as presentation skills. Mentors in the review panel were:
- Raja Skogland, Founder, Country Manager Norway, Grundr, Hub.no
- Kai Roer, Security Culture Specialist, Author and Speaker, CLTRe, National Cybersecurity Institute
- Geir Wavik, Advisor, Miles
- Jo Korneliussen, CEO & Co-founder, Pawa
- Khalid Abbas, Co-Founder, Kzetta Technologies AB
- Dan Toma, Co-author The Corporate Startup, The Corporate Startup
- Simen Fure Jørgensen, Chief Product Officer, Co-Founder, Otovo

Mentors ranked following three businesses as the most promising:
Charlotte Aschim, TotalCtrl AS
TotalCtrl AS develops 0-waste™ technology, a food waste reduction technology for the grocery industry and its consumers, enabling them to achieve total control over product expiration dates, save time and money, reduce food waste and facilitate smarter buying decisions. In time, the technology will be usable throughout the entire value chain – from producer to consumer. 1/3 of all food produced in the world each year is wasted, equivalent to $750 billion. TotalCtrl has gone from idea to market in 12 months and developed a 0-waste technology that allow their customers to reduce cost, time and food waste The company have launch a product with a customer, have 10 people in the team, are cooperating with environmental organizations and colleges. TotalCtrl is looking to raise $400 000 on a $2M pre-money valuation to have ten national grocery stores use our technology.
Walaa Abuelmagd and Kathra Saba, Generation2Lead
Genertion2Lead (G2L) connects highly skilled refugees and first generation immigrants with job opportunities G2L will offer an educational upgrade to our skilled candidates, then mobilize and brand them to the Norwegian labour market G2L is on its way to build cooperation with recruitment agencies and suppliers of content.
Christian Fæste, Instant Command AS
Instant Command helps security managers at sports events, concerts and other types of events get a real time view of their personnel during incidents with a personnel tracking solution based around an interactive map where the managers can also collaborate with their teams. The total global market for incident and emergency management is estimated to grow to 122 billion dollars in 2023 (Source: Markets and Markets) Instant Command has founders with 20 years of experience from the military and the emergency and incident management industry, as well as 20 years of experience from the IT industry including experience from starting, running and selling a successful IT-business. Instant Command has signed a pilot/development customer in the offshore industry, but will launch commercially in the events industry first to be able to secure an income stream we can build on. We are looking to raise NOK 3,5 million and will use the funds to build a powerful team and a product that can be launched to the higher ends of our markets, which is offshore industry, large fire departments and law enforcement.
From this point, the Founders will focus on building a fast growing technology startup, making weekly progress with building the product, with signing customers and with hiring key team members. It seems that hard work with proven structure gives good results…
Leaders of the world’s fastest-growing startups have used our program to transition from employee to entrepreneur, test their startup ideas, build a team, get their first customers, raise funding, and more. Based in Silicon Valley and with chapters across 170 cities and 60 countries, the Founder Institute’s mission is to Globalize Silicon Valley and empower talented and motivated entrepreneurs to build companies that will create one million new jobs.
Click here to join the Founder Institute and launch an amazing startup!
Bruno Unfiltered
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