... you risk someone saying “Well, that’s ridiculous! Why would anyone want that?” or, “That sounds so trivial. Why are we even talking about it?” or, “What is this — it’s so out of this world!” This fear of ridicule must be overcome. It doesn’t matter what random people on the street say. The only people who matter are those whom this idea is intended for (e.g. your potential customers). Always remember that.

Above is excerpted from the Inventor Bruno Pešec, On How To Go From Idea To Store Shelf interview I did with Tyler Gallagher of the Authority Magazine. I've addressed:

  • a quote all inventors should have on their mind,
  • differences between thoughts and ideas,
  • what is a good idea,
  • three fears that all inventors need to overcome,
  • why novelty isn't as important as most people think,
  • stages of idea development,
  • mistakes of jumping too far, too early,
  • the benefits of focusing on market development,
  • how to do market exploration, validation, and auditing,
  • what are the first steps when you have an idea you'd like to develop,
  • differences between bootstrapping and venture capital,
  • what to do when you do everything right and still fail,
  • the importance of telling people how great your invention is,
  • faster horses logical fallacy,
  • importance of taking care of yourself, and
  • an invitation to innovators to collaborate.

You can read the full interview here:

Meet The Inventors: Inventor Bruno Pešec, On How To Go From Idea To Store Shelf
As a part of our series called “How To Go From Idea To Store Shelf”, I had the pleasure of interviewing Bruno Pešec. Bruno Pešec helps business leaders innovate profitably, leveraging his broad…