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Don't waste money on innovation

Confusion of the highest order.

Bruno Pešec
Bruno Pešec
1 min read
Don't waste money on innovation

Corporate innovation is not an objective in and of itself.

It is one of the pathways towards your objectives; a pillar of your competitive advantage; a tactic within your master playbook.

To confuse corporate innovation as an end in it itself is to run a significant risk of wasting money on it.

InnovationStrategy

Bruno Pešec

I turn corporate innovation into a viable investment.


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