Skip to content

Don't waste money on innovation

Confusion of the highest order.

Bruno Pešec
Bruno Pešec
Don't waste money on innovation

Corporate innovation is not an objective in and of itself.

It is one of the pathways towards your objectives; a pillar of your competitive advantage; a tactic within your master playbook.

To confuse corporate innovation as an end in it itself is to run a significant risk of wasting money on it.

InnovationStrategy

Bruno Pešec

I help business leaders innovate profitably at scale.

Comments


Related Posts

Members Public

Wednesday Innovation Q&A with Bruno

How to run a successful innovation funnel?

Wednesday Innovation Q&A with Bruno
Members Public

The effective innovator

Five key questions.

The effective innovator
Members Public

The Puzzle Episode 33

How much process is just enough process?

The Puzzle Episode 33