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Don't waste money on innovation

Confusion of the highest order.

Bruno Pešec
Bruno Pešec
Don't waste money on innovation

Corporate innovation is not an objective in and of itself.

It is one of the pathways towards your objectives; a pillar of your competitive advantage; a tactic within your master playbook.

To confuse corporate innovation as an end in it itself is to run a significant risk of wasting money on it.

InnovationStrategy

Bruno Pešec

I turn corporate innovation into a viable investment.

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