Innovate with what you have

Using existing product, services, and capabilities is fast and cheap way to create new value propositions.

How can somebody know that you have a good product if they don't understand you?

There is much to be experimented with in the domain of framing, wording, and packaging, something Matthew Fenton and I call conversion gap.

We've developed two tools that will help you identify and exploit such opportunities in your organisation:

Remember that corporate innovation is a numbers game—spend ideas, not money!