Evergreen needs
If customer behaviours seem fickle or opaque to you, I suggest you to try on several different lenses:
- What problem are your customers trying to solve?
- What need are they trying to satisfy?
- What outcome are they trying to achieve?
Dig deep into the above, for they don't change so often. A need for warm and safe home, full belly, and good time has been around for a couple of millennia.
Upcoming growth opportunities with Bruno
May 2 – June 10: Innov8rs Unconference 2022
6 weeks with 60+ sessions on innovation. I'll be joining as a topical curator for Innovation Strategy & Governance and as a regional curator for Norway. For more info, and to apply, go here. Drop me a note for 30% discount on corporate pass.
Three latest posts
On the cost of ideas
A conversation with Lorraine Ball of the More than a Few Words podcast.
On learning from mistakes
A conversation with Thomas Green of the Ethical Marketing Service.
High-stakes innovation
Four de-risking questions.
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