Critical thinking beats crystal balls
Should we enter a new market?
Will customers pay for this?
Which of these three options is best?
Strategic questions like above are everyday part of corporate innovation.
Best way to tackle them isn't with a crystal ball and indomitable dogmatism, but with critical thinking and pragmatic experimentation.
I cover both on this blog, and you might find following two webinars a good starting point:
Avoid stupid decisions: most common cognitive biases and logical fallacies
How can you improve your decision making skills? Webinar recording on exactly that topic.
Creating reusable knowledge: how to design effective experiments
Innovation teams can generate value in several ways, and creating reusable knowledge is one easy way to do so.
May the fastest learner win!