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# Yes or no?
- URL: https://www.pesec.no/yes-or-no/
- Published: 2025-10-21T07:00:27.000Z
- Updated: 2025-10-21T07:00:26.000Z
- Description: Embrace both for they allow us to proceed.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Entrepreneurship, Experimentation

When testing demand there are only two answers we want—either a resounding yes or no. Anything in between is a sign for concern and demands further experimentation.

## Three latest posts

[Brutalise ideas, cherish peopleA simple maxim to oblige by.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-185.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Brutalise-ideas--cherish-people.webp)](https://www.pesec.no/brutalise-ideas-cherish-people/)

[Daring experimentationLearning at the speed of light.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-186.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Bruno-Unfiltered--4--8.png)](https://www.pesec.no/daring-experimentation/)

[Set your innovation teams up for successGive them a fighting chance by asking five diagnostic questions.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-187.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Set-your-innovation-teams-up-for-success-1.webp)](https://www.pesec.no/set-your-innovation-teams-up-for-success/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*