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# Winning attitude
- URL: https://www.pesec.no/winning-attitude/
- Published: 2025-12-15T08:00:58.000Z
- Updated: 2025-12-15T08:00:58.000Z
- Description: Summaries of The Innovator's Attitude™ 2025 issues.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership, Change, Metrics, Experimentation, Entrepreneurship, Knowing, Discipline, Personal

Innovation requires much more than tinkering with ideas, products, technology, or business models. It is fundamentally a humane activity, and that is why we must pay attention to attitudes, behaviours, and relationships. These are exactly the kinds of topics I focus on in the [*The Innovator's Attitude*](https://www.pesec.no/innovators-attitude-newsletter-archive/)™ monthly newsletter.

This year I have written about:

- [**Issue 1, January: On Good Starts**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-1-january-2025/). Jumping points for critical corporate innovation topics.
- [**Issue 2, February: On Decision Making under Uncertainty**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-2-february-2025/). How to navigate uncertainty at the beginning, throughout, and at the end of any innovation initiative.
- [**Issue 3, March: On Innovation Outcomes Part I**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-3-march-2025/). Three dimensions for assessing innovation outcomes: business outcomes, learning outcomes, and stopping reason.
- [**Issue 4, April: On Innovation Outcomes Part II**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-4-april-2025/). Nine innovation outcomes when business results are negative
- [**Issue 5, May: On Innovation Outcomes Part III**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-5-may-2025/). Nine innovation outcomes when business results are positive.
- [**Issue 6, June: On Delegating Thinking**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-6-june-2025/). A horror story.
- [**Issue 7, July: On Standardising the Known**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-7-july-2025/). We ought to standardise as much as we can, so we unlock time and resources for all the activities and efforts that are truly uncertain, unknown, and unexplored.
- [**Issue 8, August: On Innovating With What we Have**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-8-august-2025/). What grandma taught me about innovation.
- [**Issue 9, September: On Innovating With Speed**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-9-september-2024/). The importance of alignment, micro-focus, and hyper-intensity.
- [**Issue 10, October: On Types of Innovation and Ambition**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-10-october-2025/). By understanding the types of innovation we invest in, we can be more realistic in judging if we really are working towards our ambitions.
- [**Issue 11, November: On Facilitating Learning**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-11-november-2025/). Developing innovative ideas and initiatives is about reducing risk through continuous learning—which must be directed and facilitated.
- [**Issue 12, December: On Leading Innovation**](https://www.pesec.no/the-innovators-attitude-volume-4-issue-12-december-2025/). Seven behaviours of successful innovation leaders.

*The Innovator's Attitude*™ newsletter is published on the first of every month. It is freely available, alongside many other strategy and innovation [resources](https://www.pesec.no/resources/), to the [subscribers](#/portal/signup).