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# Why should we measure our innovation performance at all?
- URL: https://www.pesec.no/why-should-we-measure-our-innovation-performance-at-all/
- Published: 2021-10-04T07:00:00.000Z
- Updated: 2021-10-04T06:59:59.000Z
- Description: To understand the return on your investment.
- Author: Bruno Pešec
- Tags: Innovation, Metrics

From a recent call:

> **Executive:** "Why should we measure our innovation performance at all?"

> **Bruno:** "To understand how much dollars you are getting back for every dollar you have invested."

> **Executive:** "Huh. That sounds fair."

> **Bruno:** "Right. Let's get to it."

The larger your organisation is, the more it will benefit from an [innovation accounting system](https://www.pesec.no/innovation-accounting-book/).