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# Who before why
- URL: https://www.pesec.no/who-before-why/
- Published: 2026-01-06T08:00:06.000Z
- Updated: 2026-01-06T08:00:05.000Z
- Description: A vital prerequisite.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Entrepreneurship

If you don't know who you want to create value for, then it doesn't matter why you want to do it.

## Three latest posts

[The bridgeA simple but powerful truth.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-226.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/The-bridge.webp)](https://www.pesec.no/the-bridge/)

[The importance of perseveranceKnow when to push through and when to stop to rethink.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-225.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/The-importance-of-perseverance.webp)](https://www.pesec.no/the-importance-of-perseverance/)

[Venerable wisdomA humble strategy.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-224.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Bruno-Unfiltered--3--7.png)](https://www.pesec.no/venerable-wisdom/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*