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# What will you do when Amazon comes for you?
- URL: https://www.pesec.no/what-will-you-do-when-amazon-comes-for-you/
- Published: 2021-06-21T07:00:00.000Z
- Updated: 2021-06-21T07:00:00.000Z
- Description: Always think three steps ahead.
- Author: Bruno Pešec
- Tags: Innovation, Strategy

Amazon has a lot of [amazing](https://digital.hbs.edu/platform-rctom/submission/the-lean-mean-amazon-machine/?ref=pesec.no) [practices](https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Operations/Our%20Insights/When%20Toyota%20met%20e%20commerce%20Lean%20at%20Amazon/When%20Toyota%20met%20e%20commerce%20Lean%20at%20Amazon.pdf?ref=pesec.no). They also have a fair number of predatory practices, one being using the data they sit on to [create copy-cat products](https://www.wsj.com/articles/amazon-scooped-up-data-from-its-own-sellers-to-launch-competing-products-11587650015?ref=pesec.no).

[Peak Design's](https://www.theverge.com/2021/3/3/22311574/peak-design-video-amazon-copy-everyday-sling-bag?ref=pesec.no) [sling bag](https://www.cnbc.com/2021/03/04/amazon-accused-of-copying-camera-gearmaker-peak-designs-top-selling-item-.html?ref=pesec.no) is the most recent victim that has spoken up;

So, what will you do when Amazon comes for you? And don't worry, they are doing [more](https://www.buzzfeednews.com/article/leticiamiranda/these-are-all-the-businesses-you-never-knew-were-owned-by?ref=pesec.no) than just consumer, B2C, things.