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# What is it?
- URL: https://www.pesec.no/what-is-it/
- Published: 2022-10-11T07:01:10.000Z
- Updated: 2022-10-11T07:01:10.000Z
- Description: Don't assume too much.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Logical Fallacy

Assuming shared understanding can lead to mistakenly believing that everybody got everybody. By the time misunderstanding is identified the damage might had already been done. That's why I often ask clients for their definitions of innovation, strategy, and success. Not to correct them, but rather to understand where are they coming from.

## Upcoming growth opportunities with Bruno

### November 28: Innovation Management Masterclass London

I will address critical elements of innovation strategy, fundamentals of innovation portfolio design, select measures for innovation performance at different organisational levels, and specific implementation challenges. Learn more [here](https://www.pesec.no/innovation-management-masterclass-2022-london/):

[Innovation Management Masterclass London 2022Corporate innovation shouldn’t be a money sink—it should create the organisation’s future!![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/09/Innovation_Management_Masterclass_London_2022.jpg)](https://www.pesec.no/innovation-management-masterclass-2022-london/)

## Three latest posts

[From student to entrepreneurCritical things to focus on.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/08/From-student-to-entrepreneur.jpg)](https://www.pesec.no/from-student-to-entrepreneur/)

[On innovating strategicallyA conversation with David Hatch of the Leading With Integrity podcast.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/09/On-innovating-strategically.jpg)](https://www.pesec.no/on-innovating-strategically/)

[Like a wrecking ballSpend ideas, not money.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/10/Bruno-Unfiltered--2-.png)](https://www.pesec.no/like-a-wrecking-ball/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*