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# What do innovation strategy and a rock have in common?
- URL: https://www.pesec.no/what-do-innovation-strategy-and-a-rock-have-in-common/
- Published: 2021-01-11T08:00:00.000Z
- Updated: 2021-01-11T07:59:59.000Z
- Description: Nothing.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, #Innovation Management

Never forget that your strategy is a highly informed assumption.

In other words, you need to continuously challenge and update it based on the market feedback.

Your innovation strategy shouldn't be carved in stone.

![Strategic Feedback Loops (© Bruno Pešec, 2020)](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/01/Dynamic-Strategy---Strategic-Feedback-Loops-----Bruno-Pesec--2020.png)

Strategic Feedback Loops (© Bruno Pešec, 2020)

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![ The Corporate Innovation Toolbox](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/01/The_Corporate_Innovation_Toolbox_v1_Desktop.png)

*Corporate innovation is about mastering doing and managing innovation, and you need the right tools to do both. In this two-hour session I'll provide you exactly that. Register [here](https://link.pbsc.no/corporate-innovation-toolbox?ref=pesec.no).*