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# Webinar refresh: Three keys for profitable innovation
- URL: https://www.pesec.no/webinar-refresh-three-keys-for-profitable-innovation/
- Published: 2026-10-01T05:00:35.000Z
- Updated: 2026-10-01T05:00:35.000Z
- Description: Adding transcripts and summaries for ease of use and reference.
- Author: Bruno Pešec
- Tags: Webinar, Innovation, Strategy, Leadership, Change

Large companies rarely see returns on their innovation investments. Innovation is not a one-off event but a system that requires sustained attention and commitment. 

Profitability follows when three elements operate simultaneously: doing innovation efficiently, managing innovation effectively, and changing the organisation appropriately.

In the [**Three keys for profitable innovation**](https://www.pesec.no/three-keys-for-profitable-innovation/) webinar we take a deep dive into:

- innovation, value creation, R&D, and alignment;
- why the executives are rightfully hesitant to invest in innovation;
- the three elements of profitable innovation; and
- how to start, today.

The webinar now includes a full transcript, as well as summary of all key points:

[Three keys for profitable innovationFrom gambling to taking control.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/icon/BP-1000-1-1ab60095-2952-4dce-9419-47ae02ba5d8a.png)Bruno Pešec — Innovation & Strategy ExpertBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/thumbnail/Three-keys-for-profitable-innovation-4a4b001a-aa34-4916-bebc-fcb3edfb82df.jpg)](https://www.pesec.no/three-keys-for-profitable-innovation/)