> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# Value trumps novelty
- URL: https://www.pesec.no/value-trumps-novelty/
- Published: 2020-11-17T08:00:00.000Z
- Updated: 2020-11-17T07:59:59.000Z
- Description: They are not synonymous.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Entrepreneurship, Strategy

When looking at potential ideas to invest in, prioritise ideas that are highly valuable to both the recipient and creator (i.e. your customer and your business) over ideas that are merely novel. And if you do go for novelty, make sure to factor in the cost of educating the market, and risk of the fast mover benefiting from your work.

## Upcoming growth opportunities with Bruno

### November 26th: Fearless Innovation

![Fearless Innovation Workshop](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/10/Fearless-Innovation-2.png)

We rarely fail due to others. In fact, most innovations fail due to shortcomings in our own processes, beliefs, and actions. Competition simply picks up the advantage.

Good news is that overcoming these shortcomings means taking a significant step towards owning your success. And that is why I’m organising this unique workshop. [Limited seats available](https://www.pesec.no/workshop-fearless-innovation/).

## Three latest posts

[200 Pitches at the African Innovation Week 2020Practical advice to start-up founders for improving their pitch.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/11/AIW2020.png)](https://www.pesec.no/200-pitches-at-the-african-innovation-week-2020/)

[Constraint-driven innovationHow to use boundaries to your advantage.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/10/Constraint-driven-innovation.png)](https://www.pesec.no/constraint-driven-innovation/)

[AnalogiesWords shape the world.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/10/Bruno-Unfiltered--5-.png)](https://www.pesec.no/analogies/)

---

*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*