> ## Content Index
> Fetch the complete content index at: https://www.pesec.no/llms.txt
> Use this file to discover other available public pages before exploring further.

# Use verbs!
- URL: https://www.pesec.no/use-verbs/
- Published: 2022-03-29T07:00:00.000Z
- Updated: 2022-03-29T07:00:01.000Z
- Description: Yeah, words do matter.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Strategy, Leadership

Make sure to use verbs when setting your objectives, e.g.:

- Increase revenue from product line A by 30% in 3 years.
- Reduce time-to-market by 50% in 3 years.
- Double the profit margin of service B in 3 years.

Congratulations, now you have useful objectives.

## Upcoming growth opportunities with Bruno

### March 30: B2B Innovation

How to build products businesses want? Étienne Garbugli, the author of Lean B2B, will join me for this special webinar, and we will take a deep dive into the peculiarities of innovating in the B2B space. Sign-up [here](https://link.pbsc.no/b2binnovation?ref=pesec.no).

## Three latest posts

[On Playing Lean, customer development, and lean startupA conversation with Mal McCallion of the Growth Execution Podcast.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/02/On-Playing-Lean--customer-development--and-lean-startup.jpg)](https://www.pesec.no/on-playing-lean-customer-development-and-lean-startup/)

[Prioritising ideas is a waste of timeFocus on the flow.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/02/Prioritising-ideas-is-a-waste-of-time.jpg)](https://www.pesec.no/prioritising-ideas-is-a-waste-of-time/)

[One-two punch testsWear ’em down!![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/02/Bruno-Unfiltered--3--1.png)](https://www.pesec.no/one-two-punch-tests/)

---

*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*