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# Traction before scaling
- URL: https://www.pesec.no/traction-before-scaling/
- Published: 2022-09-26T07:00:16.000Z
- Updated: 2022-09-26T07:00:16.000Z
- Description: Don't confuse the two.
- Author: Bruno Pešec
- Tags: Innovation, Entrepreneurship

Traction is the signal that cuts through the noise; the proof that you have something worth building.

Scaling should follow traction; not the other way around. To scale before you have traction is to risk losing your business.