Three ways to increase innovation ROI
Three practices for reducing risk of investing, improving success odds, and increasing return on investments in corporate innovation:
- Focus on opportunities with sizable upside.
- Control expenses & investments through dedicated innovation budget and metered funding (i.e., release funds in tranches).
- Measure innovation at different levels: strategic (portfolio), managerial (funnel), and operational (speed of learning and traction).
Apply the above together for best results.