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# Three ways to increase innovation ROI
- URL: https://www.pesec.no/three-ways-to-increase-innovation-roi/
- Published: 2024-04-22T07:00:03.000Z
- Updated: 2024-04-22T07:00:02.000Z
- Description: The art of disciplined investing.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership, Metrics

Three practices for reducing risk of investing, improving success odds, and increasing return on investments in corporate innovation:

1. Focus on opportunities with sizable upside.
2. Control expenses & investments through dedicated innovation budget and metered funding (i.e., release funds in tranches).
3. Measure innovation at different levels: strategic (portfolio), managerial (funnel), and operational (speed of learning and traction).

Apply the above together for best results.