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# Three keys for profitable innovation
- URL: https://www.pesec.no/three-keys-for-profitable-innovation/
- Published: 2021-08-26T07:00:00.000Z
- Updated: 2026-09-02T18:56:47.000Z
- Description: From gambling to taking control.
- Author: Bruno Pešec
- Tags: Webinar, Innovation, Strategy, Leadership, Change, #Innovation Management

Why do large companies rarely see returns on their innovation investments?

Innovation isn't a one off "event" or "happening." 

It requires sustained attention, commitment, and high quality work in order to pay off.

In this webinar I will show you how you can take a different look of your innovation system, by focusing on the following three elements:

- doing innovation efficiently,
- managing innovation effectively, and
- changing organisation appropriately.

With all of the above in place, profitability ought to follow.

**Note:* All the webinar attendees also received the *How can organisations innovate profitably?* whitepaper.* [*Contact me*](https://www.pesec.no/contact/) *if you'd like it as well.*

## Webinar recording

## Webinar timestamps

| Time  | Topic                                         |
| ----- | --------------------------------------------- |
| 00:43 | Bruno's definition of innovation              |
| 02:17 | On value creation, R&D, and alignment         |
| 04:33 | Executives are afraid to invest in innovation |
| 11:35 | The Profitable Innovation Trinity             |
| 12:23 | On doing innovation efficiently               |
| 15:06 | On managing innovation effectively            |
| 19:54 | On changing organisation appropriately        |
| 28:44 | Q&A                                           |
| 37:58 | Take action                                   |

## Licence

Copyright © 2021, Bruno Pešec. All rights reserved.

## Questions?

If you have any questions or would like to discuss any topic from the webinar, you can schedule a call with me by clicking the button below:

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