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# Three key principles for innovation management
- URL: https://www.pesec.no/three-key-principles-for-innovation-management/
- Published: 2025-09-01T07:00:04.000Z
- Updated: 2025-09-01T07:00:03.000Z
- Description: Best practices for managing innovation at scale.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership

In my work with organisations, large and small, with solutions simple and complex, I’ve found it immensely useful to distinguish between [managing and doing innovation](https://www.pesec.no/doing-and-managing-innovation/). The former is about taking an idea and developing it into a product, service, or venture. The latter is about doing the former throughout the organisation, and at an impressive scale.

There is an impressive amount of frameworks and approaches for doing innovation: *Design Thinking*, *Outcome Driven Innovation*, [*Lean Startup*](https://www.pesec.no/quickstart-lean-startup/), *Theory of Inventive Problem Solving (TRIZ)*, *Lean Product and Process Development*, [*Customer Development*](https://www.pesec.no/customer-development-is-more-than-customer-interviews/), *Design Sprint*—just to mention a few. But there are very few frameworks for managing innovation.

I would like to share with you an article where I write more about best practices for managing innovation at scale. In it I share three key principles to focus on: (i) one target, many tactics, (ii) many ideas, one portfolio, and (iii) one system, few roles. You can access the article [here](https://issuu.com/serbianhrcommunity/docs/hrw%5Fmagazine%5F11/54?ref=pesec.no).