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# Thick insight
- URL: https://www.pesec.no/thick-insight/
- Published: 2026-06-23T07:00:19.000Z
- Updated: 2026-06-23T07:00:19.000Z
- Description: In pursuit of thickness.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation

When running a business experiment we want to learn *why* people do what they do, not merely *what* they do. If we only learn the latter, then our insight is thin; but if we come to understand their intent, motivations, and context, then we have actionable, thick insight.

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