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# The work of innovation
- URL: https://www.pesec.no/the-work-of-innovation/
- Published: 2026-11-12T06:00:00.000Z
- Updated: 2026-11-12T05:59:59.000Z
- Description: And questions that drive it.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Leadership, Change

Are you curious about how innovation works? Do you wonder why similar ideas thrive in one organisation but wither in another? What is the best way to organise so innovation initiatives don't end up trampled by the everyday operations? 

How to measure innovation performance? Why is change so difficult? And perhaps the most difficult question—do you stop and ask yourself why do you want to innovate in the first place?

I have been answering questions like these, and many similar ones, in practice, for the past decade. I'd love to help you answer your innovation questions too. [Reach out anytime](https://www.pesec.no/contact/).