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# The Trinity
- URL: https://www.pesec.no/the-trinity/
- Published: 2025-09-18T07:00:14.000Z
- Updated: 2025-09-18T07:00:13.000Z
- Description: Three questions every good idea must answer.
- Author: Bruno Pešec
- Tags: Innovation

The best innovation teams know the answers to:

1. Who is it for?
2. What is it about?
3. Where is the value?

They also understand that the above questions must be continuously revisiting and answered again, and again.