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# The secret value of uncertainty
- URL: https://www.pesec.no/the-secret-value-of-uncertainty/
- Published: 2025-04-07T07:00:28.000Z
- Updated: 2025-04-07T07:00:28.000Z
- Description: Incredible opportunities lurk in the unexpected places.
- Author: Bruno Pešec
- Tags: Innovation

Extreme uncertainty breeds extreme opportunity. But these amazing opportunities are fleeting—and unless you connect the dots in time, they are gone forever. 

That is the art of innovation. 

Today the established enterprises have an upper hand. The window is open. The only question is—will you act in time? 

[Reach out](https://www.pesec.no/contact/) if you need help identifying and capitalising on innovation opportunities in the current ever-changing climate.