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# The power of pride
- URL: https://www.pesec.no/the-power-of-pride/
- Published: 2026-01-19T08:00:12.000Z
- Updated: 2026-01-19T08:00:11.000Z
- Description: On intrinsic motivation to endure.
- Author: Bruno Pešec
- Tags: Innovation, Leadership

Few things in life compare to the feeling of pride and joy of bringing an idea to life. Each idea we develop has a part of us in it; each idea transformed into a product or service is a testament of applied creativity; and each is a monument to our ability to create value for others. Yes, innovating—especially in established enterprises—is difficult. But the rewards are well worth it. Both personal and organisational.