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# The most powerful leadership technique
- URL: https://www.pesec.no/the-most-powerful-leadership-technique/
- Published: 2022-02-10T08:00:00.000Z
- Updated: 2022-02-10T08:39:52.000Z
- Description: Words and deeds as one.
- Author: Bruno Pešec
- Tags: Leadership

A senior leader I've been working with asked me how could he create a culture of innovation in his organisation.

"Do as you say. Expect others to do the same." — was my answer.

It doesn't matter if we are talking innovation, continuous improvement, or something else. The moment the leader is espousing different behaviours than those he expects from others, is the exact moment trust has been lost.

For example, if you say "we want to have a culture of innovation," and then call all ideas brought forward crap, make no time allowance for idea development, and only go for your own brilliant ideas, then your actions most definitely aren't being congruent with your words.

Being a role model doesn't mean *having all the answers,* but acting exactly as you said you would.

Being a role model is dumb easy, costs nothing, and sends a clear message to the people in the organisation.