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# The luxury of customer care
- URL: https://www.pesec.no/the-luxury-of-customer-care/
- Published: 2026-01-26T08:00:24.000Z
- Updated: 2026-01-26T08:00:23.000Z
- Description: The ever shifting perception of value.
- Author: Bruno Pešec
- Tags: Customer Experience, Innovation

In an age where business do their best to offload customers to automated systems, trading efficiency for experience, there is a massive opportunity for those who care. What was once considered a basic ticket to trade has now become a luxury valued more than ever. Those that adapt in time will reap the benefits. Others? Well, they will play the reactive catch-up game, as always.