THE INNOVATOR'S ATTITUDE

A monthly newsletter with the objective of helping leaders innovate profitably by providing them with best practices, models, and different perspectives.

On Good Ideas

Innovation is all about transforming ideas into value (money, benefits, positive outcomes). But not all ideas are equal. In fact, generating hundreds of ideas is a trivial matter—all you need is a team of five, a sentence, and 30 minutes to generate 150 ideas.