> ## Content Index > Fetch the complete content index at: https://www.pesec.no/llms.txt > Use this file to discover other available public pages before exploring further. # The Innovation Booster #3 - URL: https://www.pesec.no/the-innovation-booster-003/ - Published: 2026-03-15T09:00:51.000Z - Updated: 2026-03-15T09:00:50.000Z - Description: On innovation governance, strategic choices, others' business models, innovation failure, and perception of value. - Author: Bruno Pešec - Tags: #Newsletter-Inno-Boost, Newsletter, The Innovation Booster, Innovation, Strategy, Discipline **The Innovation Booster* is a monthly periodical bringing you five great reads on innovation, strategy, and growth that will inspire you to act, kick off your creativity, and challenge you to think differently.* In this issue of **The Innovation Booster** I feature great reads on corporate innovation governance, strategic choices, importance of understanding others' business model, innovation failure, and perception of value: 1. [**Corporate Innovation Governance: A Practical Guide. Article 1 — WHO**](https://www.linkedin.com/pulse/corporate-innovation-governance-practical-guide-1-who-susana-sldye/?ref=pesec.no) **by Susana Jurado Apruzzese.** Lightweight governance that connects decision makers and resources with innovators and ideas is vital for innovating at scale. Susana shares her rich, from-the-trenches experience of [doing and managing innovation](https://www.pesec.no/innovating-managing-innovation/) in a large enterprise. 2. [**Strategic choices: When both options are good**](https://longform.asmartbear.com/strategic-choices/?ref=pesec.no) **by Jason Cohen.** Choosing the right set of options to address the right set of customers and overcome the right set of issues is at the crux of making a strategic choice. Jason illustrates what makes a "real" strategic choice, and how to convert "weak" choices into "strong" choices. 3. [**You Only Think They Work For You**](https://steveblank.com/2026/02/18/you-only-think-they-work-for-you/?ref=pesec.no) **by Steve Blank.** It is always a joy to read a new piece from Steve. This one is no different. This time the key lesson is the importance of understanding the business model of your vendors and suppliers—because they might not have your best interest at heart. 4. [**What a $200B Fund Manager Teaches Us About Innovation**](https://revealgrowth.com/what-an-investor-worth-200b-can-teach-you-about-innovation/?ref=pesec.no) **by Urquhart Wood.** Failing faster is a useless strategy unless it is paired with learning faster. How? By validating opportunities before making any solutions, of course. Urko proposes combination of lean innovation with jobs-to-be-done and outcome driven innovation as one way of doing so. 5. [**On Value and Perception**](https://www.pesec.no/the-innovators-attitude-volume-5-issue-3-march-2026/) **by Bruno Pešec \[subscriber exclusive\].** Innovation is about creating value, but what is perceived as valuable shifts over time. In this issue I point out three vital fact: (i) value can be defined, (ii) value can be understood, and (iii) value is temporal. 🌄 Leverage ****The Innovation Booster** to get inspired to act, innovate, and create value for others—because action is the bridge between objectives and outcomes. ****DEVELOPMENTAL OPPORTUNITIES** upcoming growth & capability building experiences with Bruno Pešec ### Mastering Innovation Management ![Mastering Innovation Management · 12 Intense Sessions · Online ](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2026/03/banner_mastering_innovation_management_2026_b.webp) Create strategic alignment on innovation, powerful boards that execute innovation strategy, portfolios that give results today and in the future, and more in twelve intense sessions. [Click here for details](https://www.pesec.no/mastering-innovation-management/). ### Inovacije koje čine razliku ![Inovacije koje čine razliku: 3 načela za profitabilno upravljanje inovacijama · 4. svibnja 2026. · Zagreb](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2026/02/banner_inovacije_koje_cine_razliku_2026.webp) Seminar namijenjen direktorima i menadžerima etabliranih firmi, koji aktivno osmišljaju nove proizvode, usluge i poslovne modele s ciljem povećanja prihoda, tržišnog udjela te konačno, dobiti. Podijeliti ću s vama tri ključna načela za profitabilno upravljanje inovacijama. [Kliknite ovjde kako biste saznali više](https://www.pesec.no/inovacije-koje-cine-razliku-2026/). ### The Innovation Organisation Advantage ![The Innovation Organisation Advantage · July 3, 2026 · London, UK](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2026/03/banner_the_innovation_organisation_advantage_2026.webp) If you are an executive, manager, or senior leader tasked with leading innovation then you will benefit greatly from The Innovation Organisation Advantage seminar. We will share how adjust your organisation so it actively supports innovation, instead of actively hindering it; a practical framework for shaping innovation teams that deliver; specific steps for creating your own innovation board that protects the budget, makes decisions fly, and maximises innovation ROI; and more. [Early bird pricing until June 3rd.](https://www.pesec.no/the-innovation-organisation-advantage-2026/) ### Playing Lean Facilitator Training ![Playing Lean Facilitator Training · July 6, 2026 · London, UK](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2026/02/banner_playing_lean_facilitator_training_2026_london.webp) Teach innovation & lean startup with an award winning board game. Using serious games is great for teaching new skills. It is more interactive than reading a book, and safer than burning through money and reputation by failing hard in reality. Register before June 6th to secure the early bird price. [Click here to learn more](https://www.pesec.no/playing-lean-facilitator-training-london-2026/). ## Sign up for The Innovation Booster 5 great innovation reads delivered every 15th of the month Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime.