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# The infinite source of ideas
- URL: https://www.pesec.no/the-infinite-source-of-ideas/
- Published: 2021-11-23T08:00:00.000Z
- Updated: 2021-11-23T08:10:37.000Z
- Description: No esoteric machinations required.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation, Entrepreneurship

Your context—business, industry, market, ecosystem—are your true, inexhaustible source of ideas. Forget about “out-of-the-box” thinking or trying to brainstorm ideas that are “out there somewhere.”

Immerse yourself in your reality. Strive to experience it from a multitude of viewpoints, and allow yourself to empathise with diverse stakeholders.

You might be surprised with what you learn.

## Upcoming growth opportunities with Bruno

### November 25: Innovation Confidential

Do you know what is the fastest and cheapest way to improve speed and quality of innovation? Explicit knowledge sharing. Organisations don't learn—people do! If you are an innovation leader who has experienced ups and down, and is open to sharing with and learning from your peers, then this is the space for you. [Apply here](https://link.pbsc.no/innovationconfidential?ref=pesec.no).

### December 1: Bridging the Gap: Entrepreneurial Theory & Practice In Software Business

The aim of this 90-minute workshop is to bring closer the issues faced by practitioners—entrepreneurs and startups—in the software business space and researchers who are interested in helping them. Admission is free, but there are limited seats. Register [here](https://fi.co/event/bridging-the-gap-entrepreneurial-theory-practice-in-software-businesses-open-zoom-meeting-norway-virtual-2022?ref=pesec.no).

### December 8: Remote Playing Lean Workshop

Learn Lean Startup by playing a game! Doesn't matter if you win or lose, as you'll have fun either way. Last Playing Lean Workshop for this year. Buy ticket [here](https://www.playinglean.com/products/remote-playing-lean-workshop?ref=pesec.no).

## Three latest posts

[Mapping is the keyOn creating valuable insight.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/11/Mapping-is-the-key.jpg)](https://www.pesec.no/mapping-is-the-key/)

[On innovation, profitability, and fearA conversation with Genesis Amaris Kemp of GEMS podcast.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/11/On-innovation--profitability--and-fear.jpg)](https://www.pesec.no/on-innovation-profitability-and-fear/)

[Blind spotsDo you have what it takes?![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/10/Bruno-Unfiltered--3-.png)](https://www.pesec.no/blindspots/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*