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# The importance of perseverance
- URL: https://www.pesec.no/the-importance-of-perseverance/
- Published: 2026-01-01T08:00:08.000Z
- Updated: 2026-01-01T08:00:07.000Z
- Description: Know when to push through and when to stop to rethink.
- Author: Bruno Pešec
- Tags: Innovation, Entrepreneurship, Discipline

Innovation rewards [persistent determination](https://www.pesec.no/endure/), [disciplined dedication over time](https://www.pesec.no/on-discipline-commitment-and-innovation/), and [respect for the craft](https://www.pesec.no/on-respect-for-humanity-and-innovation/). Changing course does not mean failure nor abandonment. Staying course in the face of clear evidence to do otherwise, on the other hand, is most certainly the road to failure. The best of innovators have developed a keen sense of when to persevere and when to stop and reflect on alternative directions and pivots.