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# The human premium
- URL: https://www.pesec.no/the-human-premium/
- Published: 2025-05-08T07:00:23.000Z
- Updated: 2025-05-08T07:00:23.000Z
- Description: On value.
- Author: Bruno Pešec
- Tags: Innovation, Entrepreneurship

Based on how things are developing, "human touch" or perhaps even mere "human presence" will become part of all premium, high-margin value propositions. Conversely, "human absence" will become an elemental building block of cost-focused value propositions. Can't wait for a new era of horrendous, cyclical customer support, where the machine keeps repeating the same, wrong answer. O Fortuna!