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# The complete business idea
- URL: https://www.pesec.no/the-complete-business-idea/
- Published: 2025-11-06T08:00:45.000Z
- Updated: 2025-11-06T08:00:44.000Z
- Description: Going beyond product.
- Author: Bruno Pešec
- Tags: Innovation, Entrepreneurship, Strategy

A business idea entails much more than "just" a product: customers with their needs, matching value statements, a bundle of solutions and services that delivers them, preferred customer channels and relationships, key revenue streams, critical resources and activities to create and deliver value, and main cost drivers. It is possible to innovate in all of the aforementioned dimensions.