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# The bridge
- URL: https://www.pesec.no/the-bridge/
- Published: 2026-01-05T08:00:00.000Z
- Updated: 2026-01-05T08:08:15.000Z
- Description: A simple but powerful truth.
- Author: Bruno Pešec
- Tags: Innovation, Strategy, Discipline

Action is the bridge between objectives and outcomes. Formulating the former and desiring the latter is not sufficient.

Strategising and innovating often suffer from lack of action, making it impossible to actually create results.

Fortunately, this is an easy fix since we already know what we need to do and what results we want to see. We just need to take the right action.