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# The 3 A's of innovation accounting metrics
- URL: https://www.pesec.no/the-3-as-of-innovation-accounting-metrics/
- Published: 2021-08-23T07:00:00.000Z
- Updated: 2021-08-23T07:00:00.000Z
- Description: Actionable, accessible, and auditable.
- Author: Bruno Pešec
- Tags: Metrics, Innovation, #Innovation Accounting

Here's a lesson worth repeating ad infinitum.

All metrics should be :

- Actionable (clear cause and effect),
- Accessible (simple, intelligible, reachable), and
- Auditable (verifiable and credible).

Now go and [design your own](https://www.pesec.no/how-to-design-a-metric-that-matters/) [innovation metrics](https://www.pesec.no/how-to-measure-innovation-performance/).