> ## Content Index > Fetch the complete content index at: https://www.pesec.no/llms.txt > Use this file to discover other available public pages before exploring further. # Taking fear out of innovation - URL: https://www.pesec.no/taking-fear-out-of-innovation/ - Published: 2020-10-15T07:00:00.000Z - Updated: 2020-10-15T07:00:00.000Z - Description: Overcome your biggest hurdles to innovation and own your success. - Author: Bruno Pešec - Tags: Innovation, Workshop ![Taking fear out of innovation](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/10/Taking-fear-out-of-innovation-1.png) --- Empirical evidence is clear—investing in innovation is [worth](https://www.pesec.no/is-investing-in-innovation-worth-it/) it, as long as you can do it rapidly and base it on customer data (needs, wants, outcomes). In [difficult times](https://www.pesec.no/how-to-innovate-during-covid-19/) innovation should be embraced, not avoided. Disney, Microsoft, Apple, AirBnB, and Square are examples of companies that came out of crises stronger. We rarely fail due to others. In fact, [most innovations fail](https://www.pesec.no/are-you-bold-enough/) due to shortcomings in our own processes, beliefs, and actions. Competition simply picks up the advantage. Consider following examples: - Blockbuster went bust because of themselves, Netflix simply benefited. - Taxi companies lost market share because of themselves, Uber simply benefited. - Dell tripped over itself, Asus simply benefited. Good news is that overcoming these shortcomings means taking a significant step towards owning your success. And that is why I’m organising a workshop on ***how to innovate without fear:*** [Fearless InnovationFearless Innovation workshop with Bruno Pešec.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2020/10/Fearless-Innovation.png)](https://www.pesec.no/workshop-fearless-innovation/) *Head over to to learn more about the workshop and how can you participate.*