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# Take the risk
- URL: https://www.pesec.no/take-the-risk/
- Published: 2022-08-23T07:00:53.000Z
- Updated: 2022-08-23T07:00:53.000Z
- Description: Elucidate and move!
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Innovation

Here is an important reminder: corporate innovation is about reducing, not eliminating risk. Waiting for that "perfect" and "all-safe" moment is akin to waiting for Godot.

## Upcoming growth opportunities with Bruno

### November 26: Playing Lean Facilitator Training London

Learn how to teach Lean Startup in a fun and engaging way. Reserve your [seat](https://link.pbsc.no/AdPj?ref=pesec.no).

## Three latest posts

[One simple trick for reducing the cost of innovationNo innovation without customer data.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/08/One-simple-trick-for-reducing-cost-of-innovation.jpg)](https://www.pesec.no/one-simple-trick-for-reducing-the-cost-of-innovation/)

[2377Reflections on 6 years, 6 months, and 4 days of blogging.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/08/2377.jpg)](https://www.pesec.no/2377/)

[Inspire changeTell stories.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2022/07/Bruno-Unfiltered--6--1.png)](https://www.pesec.no/inspire-change/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*