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# Take the reins
- URL: https://www.pesec.no/take-the-reins/
- Published: 2024-01-15T08:00:23.000Z
- Updated: 2024-01-15T08:00:23.000Z
- Description: Managing innovation is an activity.
- Author: Bruno Pešec
- Tags: Innovation, Leadership, Strategy

Succeeding with corporate innovation requires active management of people, products, portfolios, and processes. Passive *invest and forget* strategies will produce undesirable results at best, and lead to value destruction at worst. Why leave everything to chance?