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# Sunk cost
- URL: https://www.pesec.no/sunk-cost/
- Published: 2023-05-16T07:00:25.000Z
- Updated: 2023-05-17T04:59:24.000Z
- Description: Please don't go there...
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered, Strategy, Leadership, Logical Fallacy

How much time, money, and effort has been spent on an idea so far should not be your prime criteria for deciding the future of that very same idea.

## Upcoming growth opportunities with Bruno

### Succeeding with corporate innovation

Tasked with innovation in your organisation? I'm preparing a special learning experience for a small group of no more than eight leaders. Write to me if you are interested.

## Three latest posts

[Five traits of successful innovatorsAnswer a series of questions to see which you have…![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2023/05/Five-traits-of-successful-innovators.jpg)](https://www.pesec.no/five-traits-of-successful-innovators/)

[Lean Experiment CanvasA visual tool to guide your lean experimentation.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2023/05/Lean-Experiment-Canvas-1.jpg)](https://www.pesec.no/lean-experiment-canvas/)

[Broken recordValue. Value. Value.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2023/04/Bruno-Unfiltered--3-.png)](https://www.pesec.no/broken-record/)

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