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# R&D and innovation
- URL: https://www.pesec.no/rnd-and-innovation/
- Published: 2021-06-29T07:00:00.000Z
- Updated: 2021-06-29T06:59:59.000Z
- Description: Ideas to capital and back.
- Author: Bruno Pešec
- Tags: Newsletter, Bruno Unfiltered

R&D is about transforming capital into ideas, whilst innovation is about transforming ideas into capital. Both are needed.

## Upcoming growth opportunities with Bruno

### July 1: How to measure corporate innovation in a large enterprise

Join Dan Toma and myself as we discuss current best practices in the innovation accounting space. Register for free [here](https://link.pbsc.no/measuringinnovation?ref=pesec.no).

## Three latest posts

[Why do executives fear innovation?And specific actions they can take to become fearless innovators.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/06/Why-Do-We-Fear-Innovation.jpg)](https://www.pesec.no/why-do-executives-fear-innovation/)

[Knowledge as the source of competitive advantageThe long-term view of continuous learning.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/06/Knowledge-as-the-source-of-competitive-advantage.jpg)](https://www.pesec.no/knowledge-as-the-source-of-competitive-advantage/)

[From emulation to expressionEvolution.![](https://www.pesec.no/favicon.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/04/Bruno-Unfiltered--6--1.png)](https://www.pesec.no/from-emulation-to-expression/)

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*Bruno Unfiltered is a weekly newsletter bringing you Bruno's latest thoughts on contemporary topics in his signature style. No one and nothing is spared.*