Rapid value generation

Innovating with what we have at hand is grossly underappreciated.

The key trick is to begin by clarifying customers' key jobs and desired outcomes. Once we have that critical information then we can assess how to recombine existing capabilities, resources, and brands into new bundles of products and services to serve customers and help them get their jobs done better, cheaper and faster.

Bam, innovation, just like that. Some gaps are to be expected, but these can easily be filled in. In fact, every identified gap represents a further growth opportunity. And how great is that?