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# Rapid myth-busting
- URL: https://www.pesec.no/rapid-mythbusting/
- Published: 2023-08-17T07:00:04.000Z
- Updated: 2023-08-17T07:00:04.000Z
- Description: Meditations on accepted truths.
- Author: Bruno Pešec
- Tags: Innovation, Knowing

Innovation is not creativity.

Innovation is not about having the best ideas.

Innovation is not a heroic undertaking.

Innovation is not just for "select few."

Innovation cannot be driven by customers.

Innovation can be measured.

Innovation can be systemised.

Innovation can be made more predictable.

Innovation can be managed.

Innovate or die is nonsense.

⁂

Yearning for more?

Then watch this:

[20 Common Misconceptions About Corporate InnovationSeeing differently, acting differently.![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/size/w256h256/2020/04/BP-1000-1.png)Bruno PešecBruno Pešec![](https://storage.ghost.io/c/72/d5/72d522ba-f2e5-4415-a19c-d8f567c36347/content/images/2021/10/20-Common-Misconceptions-About-Corporate-Innovation.jpg)](https://www.pesec.no/20-common-misconceptions-about-corporate-innovation/)